What’s Next?

Week 12 brings us to the end of the first module, GAM710. I know this is oxymoronic, but it really has been a long 12 weeks that have passed in the blink of an eye. GAM710 has been very challenging (partly due to the breadth of study, and partly due to setting the bar high for myself), but I have enjoyed it and learned a lot. Some of the SMART goals that I set along the way have already been achieved, while others are still a work in progress. Some I intend to have completed before the next module begins, but I have intentionally included some longer term goals and aspirations that will continue to progress throughout the rest of my MA studies, and beyond. These include:

Flutter Development

I am now in a position to begin building a functional prototype for my “Quick Cook Challenge” app. I am confident that I made the right choice of development strategy and I’m looking forward to investing more time in honing my skills in this area to move along the learning curve in pursuit of mastery. Now that the intense period of reflection has come to an end, I can take a lesson from Adriel Wallick in her video talk “Game a Week: How to Succeed, Fail and Learn”. I need to put in the development hours to make the progress that I’m looking for.

I set a SMART goal to investigate prototyping tools for designing screen mock-ups, but now that I have had the opportunity to gain some familiarity with Flutter, I have concluded that best strategy here is to use rough pencil and paper sketches and then jump straight into Flutter, rather than involve an intermediary tool for high fidelity images.

I do intend to spend some time learning more about source control before the next module commences, but I’m now not overly concerned about reaching any particular level of expertise. As long as I can get a handle on the basic elements, I can learn on the go, on an as and when required basis.

Agile

Agile is a new concept for me, but I feel that, during this module, I have grasped a solid theoretical understanding of the general mechanics involved. I am looking forward to immersing myself in a situation to experience the practical application of the project management methodologies.

Through some trial and error, I feel that I now have a better handle on the effective use of a Trello board to organise my work schedule, and I intend to take a more disciplined approach to sprint planning and review, going forward.

Commerce

New practices, tools and techniques have emerged since I first set out on my corporate career path, and while I have some level of familiarity with them, this module has persuaded me to delve deeper into the likes of Lean Startup Methodologies, Business Model Canvas and Strategic Digital Marketing over the duration of the remainder of my MA studies, so that I can embrace them for the benefit of my intended startup venture.

Emerging Technologies

Data science – big data, machine learning and predictive analytics hold particular interest for me. I have a lot of data analysis experience and enjoy unleashing the power that good data holds. I am aware that these are huge areas of study, but I intend to take my analytical talents to the next level by exploring these areas in more detail, with the purpose of creatively integrating these technologies into the app product that I eventually build for my intended startup venture. This will dramatically improve the value offered by my business model.

I am looking forward to getting stuck in to some practical development work in GAM730, and it will be great to gain some practical experience of working on a collaborative project managed with Agile principles and techniques. But, before that happens, I’m really looking forward to enjoying some downtime to overcome the ‘extreme reflection fatigue’ that I’m currently battling!

Emerging Tech

This week, we are looking at technologies that are new to the market, or at least in the early stages of adoption, and thinking about how they can be used to develop creative and unique solutions to disrupt the market.

I was interested to learn of some of the projects discussed during the provided videos. The realms of possibility are so much bigger than I had appreciated, and expanding rapidly. It really is quite astounding to imagine where future technological evolution might take us.

For my intended startup, I would like to eventually incorporate elements of big data, internet of things, and machine learning. I want to develop a capability to collect and store behavioural data that can then be utilised with predictive analytics to provide tightly focused and efficient marketing channels. This data science driven approach will identify the users that are likely to respond to different types of offers, and consequently yield far higher return on investment results (minimising wasted marketing spend) for the marketers, while improving the quality of offers that each user is exposed to.

While I have many years experience with data analysis, I am not currently sufficiently knowledgeable to build a predictive analytics engine. I need to know more about big data analytics, machine learning, and data science in general, in order to to be able to fully integrate this functionality and generate an additional, and potentially very lucrative, revenue stream for my intended business venture.

I intend to explore these areas over the duration of rest of the course. I will find some relevant books to read, and consider taking a relevant online course. However, I appreciate that this is opening up an enormous area of study, and my priority right now is to become proficient with Flutter, and so I will not put any time restraints on my investigations into the data science aspects at this point.

Design a site like this with WordPress.com
Get started