Emerging Tech

This week, we are looking at technologies that are new to the market, or at least in the early stages of adoption, and thinking about how they can be used to develop creative and unique solutions to disrupt the market.

I was interested to learn of some of the projects discussed during the provided videos. The realms of possibility are so much bigger than I had appreciated, and expanding rapidly. It really is quite astounding to imagine where future technological evolution might take us.

For my intended startup, I would like to eventually incorporate elements of big data, internet of things, and machine learning. I want to develop a capability to collect and store behavioural data that can then be utilised with predictive analytics to provide tightly focused and efficient marketing channels. This data science driven approach will identify the users that are likely to respond to different types of offers, and consequently yield far higher return on investment results (minimising wasted marketing spend) for the marketers, while improving the quality of offers that each user is exposed to.

While I have many years experience with data analysis, I am not currently sufficiently knowledgeable to build a predictive analytics engine. I need to know more about big data analytics, machine learning, and data science in general, in order to to be able to fully integrate this functionality and generate an additional, and potentially very lucrative, revenue stream for my intended business venture.

I intend to explore these areas over the duration of rest of the course. I will find some relevant books to read, and consider taking a relevant online course. However, I appreciate that this is opening up an enormous area of study, and my priority right now is to become proficient with Flutter, and so I will not put any time restraints on my investigations into the data science aspects at this point.