Creativity

Creativity is the topic of conversation for this week. The word creativity sparks an immediate connection with artistic talents for me, but taking a step back from that and looking at creativity in a broader sense, it is a set of thought processes that are engaged, in order to resolve a problem or situation in a unique and innovative way.

The provided video discussed how clever creative app design can incorporate hooks and stickiness to increase user appeal and promote increased engagement. I hadn’t given much consideration to this previously, but the video triggered a desire in me to learn more.

I would like to gain a better understanding of the techniques that I can use in the design of an app that will help to attract and retain users, as well as encourage increased frequency of interaction with my apps.

So I’ve put together a SMART goal:

Specific:

I will gain a better understanding of how I can incorporate hooks and stickiness into my app design by reading the book “Hooked: How to Build Habit Forming Products” by Nir Eyal.

Measurable:

I will use what I learn from the book to identify features that I can build into my “Quick Cook challenge” app to act as hooks and improve stickiness.

Achievable:

I have ordered a copy of the book. The only other constraining factor is time, and reviews indicate that this is a relatively quick and easy read.

Relevant:

Hooks and stickiness are important elements in app design as they play a significant role in attracting and retaining users and also influence the frequency with which the user engages with your app.

Time-bound:

I will attempt to read this book over the next 2 weeks. There are only 9 chapters (including Introduction) and so I will aim to read 1 chapter each evening.