Creative App Commerce

Week 6 is focused on some commercial aspects of app development. This is the area that I am currently most comfortable with as I have plenty of practical experience, although, not within a digital technology context. Even so, the general principles are still very much applicable.

I have worked with several startups to help them to develop their business plans, and also been the financial modelling lead on a wide range of large-scale tender proposals on the supplier side – the largest being the Trusted Borders consortium’s winning bid for the e-Borders contract with The Home office (which unfortunately collapsed during implementation). I have also built cost of ownership and whole life costing models for a variety of major asset (planes, helicopters, tanks and ships etc.) supply chain transition projects for The Ministry of Defence.

This all valuable experience, but I have identified a number of commercial areas that I would like to pursue further in order to gain an alternative perspective (particularly from a digital startup point of view), deepen my current level of understanding, and improve my general commercial capabilities. This should prove to be a highly valuable investment of time when I come to begin developing my intended app-based startup.

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